How To Personalize Marketing for Local Businesses
The new era of technology has made a challenge for small businesses. Business owners are now being faced with the challenge of staying competitive in a market where everyone from everywhere is joining in and crowding the waters. Now, more than ever, it’s difficult to get noticed because there are so many people trying to get noticed.
The way to stand out in the crowd is to create a personalized marketing strategy that is tactical and hyper-focused. Following this key, you will be on your way to digital success in the 21st century.
As a culture and a society, we typically spend six hours each day, on average, on some form of digital media. Out of these hours spent consuming content, a majority of this time is spent on mobile devices. With this in mind, you can see the importance digital marketing, with a special emphasis on mobile devices, has on our lives.
It is critical you know another interesting fact: More than 96% of online shoppers left a website they were interested in purchasing from and more than 50% of shoppers stated they were open to purchasing items from a different retailer. What does this mean? These numbers tell us that consumers are no longer dedicated to one particular brand; rather, today’s consumers are wise and hunt for the best deals and the best bang for their bucks before making a purchase.
As a result, many companies have begun marketing toward the personalization of the customer by allowing the customer to personalize products that are for sale by a particular company. For example, Coca-Cola has initiated a marketing campaign where customers can put their name and the name of a loved one on bottles and cans of their product. This type of personalization marketing has helped companies see an increase in engagement and sales together.
Personalization is important for the customer because it keeps the company and the products relevant to the customer. Personalization allows for the customer to feel his or her needs and wants are being met and that they are being recognized and being seen as important to the company, which is the key to remaining at the top of your customers mind.
Through relevant content, you can focus deeply on speaking directly with your customer and it is this direct form of communication where you are truly able to make a lasting impactful connection with your targeted audience, hopefully leading into a successful sale. With this in mind, one fantastic way to personalize your interactions is through email marketing campaigns.
As you can see, in order to effectively perform digital marketing for your business, you must amass a variety of disciplines. Reach out now to speak with us today to see how we can help your business achieve its goals.