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Hill Valley Knowledge Sharing Blog

The new era of technology has made a challenge for small businesses. Business owners are now being faced with the challenge of staying competitive in a market where everyone from everywhere is joining in and crowding the waters. Now, more than ever, it’s difficult to get noticed because there are so many people trying to get noticed. The way to stand out in the crowd is to create a personalized marketing strategy that is tactical and hyper-focused. Following...

After reviewing countless sources and having collected the most impactful methods of 2016, we've finally curated the 20% tactics that tend to lead to 80% of the results. Follow these suggestions and watch your website rise through the ranks, outperforming your competition and rising to the top of search results. Focus on Content Topics and UX Google's search engine is placing a greater and greater emphasis on high quality, relevance and contextual content. Put simply: people wants great, unique content that...

You may be wondering if blogging is still a relevant online media digital practice to engage in with your small business. Blogging has been around for quite some time and with the way the digital world is set up, new fads are constantly being born and whisked away. However, blogging has already withstood the test of time and is still here to stay. In 2017, blogging can be very beneficial, and majorly impactful for your small business! There...

Every business has finite resources, which is why crushing your digital marketing campaign is so crucial. Unlike big businesses that can throw money at the wall and see what sticks, if small businesses spend money without thoughtful intent they will only increase the likelihood that they'll be out of business tomorrow. Which is exactly why small businesses must make every dollar count. Here are a few choice strategies that any small local business can utilize to improve your R.O.I.: Double-Down on Successful Strategies With...